Lifestyle brands redefine virality with experiences and content worth sharing. 55M+ people on Oola, Odometer, and Minq are compelled with new, unique, perspectives on their world.

Oola serves food-based content with passion, fun, and style. Oola appeals to foodies of all ages and culinary abilities, offering pages of accessible recipes and tips on entertaining, and is a one-stop shop for the latest trends in food culture. Oola aims to satisfy our audience’s hunger for easily-digestible online content about food.

The Oola audience is predominantly women, with the largest age-group being between 18 and 34. Oola users want content that is both informative and highly shareable. Oola always aims to deliver the stories and trends that engage our users personally and connect them with their friends online.

Millions of users visit Oola every month, mostly from the United States. Oola is the winner of the 2015 Webby for Best Food and Drink Website.


Odometer is a premium automotive website packed with tips and tricks for everyone from automotive enthusiasts to aspirational car owners.


Minq is a fashion website with a loyal following of young American women. Minq provides the latest news on men and love, work and money, fashion and beauty, health, self-improvement and entertainment.